What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Not all content material needs to  buy linkedin connections  be shared anywhere. And no longer all content is appropriate for every social media structures.

It’s all proper to submit absolutely various things on different structures. In fact, it might even assist you to boost your engagement.

For instance, in case you take a look at our Twitter and Instagram accounts, you’ll note that we post entirely different things on each platform.

But how do making a decision what to post on each social media platform?

To assist you together with your social media marketing method, we would love to percentage some guidelines and examples which have worked for us and others.

By the cease of this submit, we hope you’ll understand exactly what to percentage on every of your social media profiles.

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content
What to publish on each social media platform
Every platform has its personal audience. And each target audience has their personal expectations for the things they need to peer at the platform – that can have an effect on how nicely your social media posts carry out.

Since each platform is distinct, this guide will cowl every of the subsequent six main social media systems one by one.

Here are the general hints:
Facebook: Videos and curated content material
Instagram: High-res images, charges, Stories
Twitter: News, blog posts, and GIFs
LinkedIn: Jobs, organisation information, and professional content material
Pinterest: Infographics and step-by way of-step picture courses
Once you’ve decided on what to post to each social media platform, we would like that will help you craft the suitable put up for every social platform in one seamless experience.

GET STARTED WITH BUFFER TAILORED POSTS >>>
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What to put up on Facebook
1. Video and stay videos 2. Blog posts and curated content
Videos and live films
Our goal on Facebook has been to build our brand and have interaction our fanatics.

Recently, films and stay motion pictures have demonstrated to be the fine kinds of content material for our Facebook Page.

Our video posts generated the highest common reach among all publish sorts. The average engagement on our video posts is nearly on par with that on our image posts, that have the best common engagement.

Video posts generated the best average reach and 2nd maximum engagement for our Facebook Page among all post kinds.
Buzzsumo analyzed sixty eight million Facebook posts and found that a comparable trend: films have higher common engagement than images and links.

We awareness on creating academic movies for our Facebook Page:

How-to guides: These are videos wherein Brian Peters, our Digital Marketing Strategist, share social media suggestions and tricks.
Blog post summaries: For those motion pictures, we summarize the important thing ideas from our blog posts and flip them into quick video clips the use of Animoto.
Here’s an instance of a Facebook video that has done nicely for us these days:

TIP:
Upload your films to Facebook directly. Such films receive extra engagement and shares than YouTube links, consistent with a quintly observe.

Blog posts and curated content material
After motion pictures, weblog posts and curated content material are the following styles of posts that do nicely on our Facebook Page.

Apart from sharing our weblog posts, we also curate exceptional (verified) content material from 0.33-celebration Pages and websites. This Facebook posting strategy has helped us grow our Facebook Page’s attain, engagement, and Likes over the last yr.

Our Page Likes gre

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